Borg

The Atelier

Your name, where the maker signs.

On a fine watch the dial carries the name of whoever made it. On an Atelier dial it carries yours — set in the same gold, in the same place, as though it had always been there.

This is the real dial, and that is really where your name goes. Nothing here is a mock-up.

Choose a dial

Chosen: —

Yours, a family name, or initials. Up to 24 characters — it shrinks to fit as you type.

An anniversary, a birth, a founding. Set in small capitals beneath the name.

$24 once — yours permanently

Nothing is charged yet. A person checks every dial before it is made, and we write to you either way — usually within a day or two.

How it is made

Checked by a person, not a script.

You choose and type

Pick the dial, put your name on it, and see it before you decide. What you see is what gets made.

Someone looks at it

Every dial is checked by hand — how the name sits, how it reads at a glance, whether the hours stay clear behind it.

Then it is yours

Built to order and sent to your watch. Yours permanently, on any watch you own, with nothing to renew.