Borg

Watch faces — Wear OS & Apple Watch

More than just a smartwatch face.

A watch face is not just a picture of a clock. It is an instrument with moving parts. We build the moving parts.

See the collection Get early access

Opening soon. Take a single dial, or take them all.

Phoenix: a phoenix rising in flame across a dark ember dial, ringed by a bezel set with diamonds and rubies.

The collection

Every dial, made to be worn daily.

Ninety finished so far, and each one running on your own time. Hover any dial to bring it to life.

See all ninety dials

How it works

On your wrist in about a minute.

01

Choose a dial

Browse the collection and pick the one you want to live with. Buy a single face, or take the whole catalogue.

02

Send it to your watch

On Wear OS it arrives through our app, ready to wear. On Apple Watch you set it as your photo face.

03

Make it yours

Change the accent colour, choose which readings sit in the sub-dials, and switch dials whenever the mood takes you.

What makes them different

Two faces. One watch.

Struck, not printed

Guilloché grounds, applied indices, polished bevels, diamonds in their settings. The detail you expect at arm's length, and the detail you expect up close.

Hands that sweep

Weighted, bevelled, moving every second of every day, catching the light exactly where a real hand would.

Your day, at a glance

Date, steps, heart rate, charge. Each in its own housing, each filling as the day goes on.

A quieter face after dark

When your wrist falls, the dial withdraws to a few fine strokes of gold. Most faces simply dim. Ours changes character.

Ownership

Own one. Or wear them all.

Single dial $1.99 and up

One face, yours permanently. Buy it, wear it, keep it.

  • Yours forever, subscription or not
  • Free updates to that dial
  • Colour options on the watch
  • Up to $3.99 for the most elaborate
Get early access
The collection — best value $29 / year

Every dial we have made and every one we make next. Change your watch as often as you like.

  • The entire catalogue
  • New dials every month
  • Switch whenever you please
  • Or $3.99 monthly
Get early access
Atelier $24 once

Made for one person. Your name on the dial, in your colours.

  • Your name where a maker signs
  • Palette of your choosing
  • Built to order, then sent to your watch
  • Yours forever
How it works

Atelier

Your name, where the maker signs.

On a fine watch the dial carries the name of whoever made it. On an Atelier dial it carries yours — set in the same gold, in the same place, as though it had always been there.

A name

Yours, a family name, or a set of initials. Placed under the twelve or across the centre, depending on the dial.

A date

An anniversary, a birth, a founding. Engraved in small capitals where a reference number would sit.

A palette

Choose the metal and the ground. Yellow gold on black, rose on anthracite, white gold on midnight blue.

Questions

Before you buy.

Will these work on my watch?

Wear OS watches — Pixel Watch, Galaxy Watch and others running Wear OS 4 or later — get the full face: sweeping hands, live readings, and the night mode. Apple Watch does not allow third-party faces, so on Apple you get the dial as an image you set as your photo face, and the watch adds its own hands.

What happens if I cancel the subscription?

You keep every dial you bought outright, permanently. The catalogue dials that came with the subscription stop being available, and your watch returns to whichever face you own.

Will a face like this drain my battery?

No. The night mode is designed separately and deliberately sparse — black pixels cost nothing to display on these screens, and the dimmed state lights as few of them as possible.

Can I choose what the sub-dials show?

Yes, on Wear OS. Each housing can be set to steps, heart rate, battery, date, weather and more, from the watch itself.

How long does an Atelier dial take?

Each one is built to order rather than picked off a shelf, so allow a couple of days. You will get a proof to approve before it is sent to your watch.

Opening soon

Take a single dial, or take them all.

Leave an address and we will send you the collection the day it opens. Nothing else, ever.